There are lots of reasons for becoming a valued sponsor of HEAT 2019. Here are seven of them:
- Brand Visibility
Sponsorships put your brand visuals in front of largest industry audience of the year in New England. The recognition you’ll receive is a qualitative leap up from having a booth on the tradeshow floor.
- Customer Perception
As a visible sponsor at our trade show, customers will see you front and center supporting their industry, and as a result will form positive opinions of you when you’re connected to our high-profile event. Customers will assume your business is reliable and reputable if you can sponsor other organizations.
- Meet Sales Goals
Forming an emotional connection is half the battle of building brand loyalty. By attending in person, as a featured sponsor, you can learn about customers, promote your products, and build a mailing list. Network with customers at sponsored events at the conference. Take them out for dinner or drinks.
- Industry Goodwill
Strengthening your business image is one of the most valuable benefits of event sponsorship. Customers love brands that care about spreading positive messages and helping their community. Linking your business to industry associations whose members are your customers can draw lasting support and attention.
- Exploit social media through sponsorships
Event sponsorships provide fresh material to expand your social media content strategy. Popular events get a lot of engagement, which you can use to create content themes or promote your own hashtags. Even better, event promotion doesn’t end with sponsors. The Event Marketing Institute reported that 98 percent of consumers create social content themselves during events, that you want to be a part of. When attendees share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content has a greater impact on customers, so make it easy for people to tag your business on social media.
- Business Relationships
Are you in the market for new partnerships or supplier relationships? Events are great places to find non-competing businesses you can collaborate with in the future. Small business owners are busy folks, so most are happy to share leads and cut their legwork in half. Find out what businesses are participating, and prepare pitches to introduce yourself to key players.
- Return on Investment
Whether you plan to sell or not, events are about starting quality relationships. The benefits of event sponsorship are endless if you put in the effort to forge connections. HEAT 2019 has prepared for you a varied and comprehensive menu of available sponsorships. Take advantage of every resource we offer to help businesses, especially if you’re new participant.